LA’s legendary Pink Dot rises again with craft cocktails and fresh fare on demand
When I moved to LA nearly 19 years ago, my new bestie told me the joke of how she knew when her neighbor was on a bender. The Pink Dot VW bug was basically on shuttle mode, appearing in his driveway multiple times a day. I learned Pink Dot was the LA-unique delivery service that would bring beer, munchies, whatever, to your door, within minutes.
For the partiers, workaholics, social-adverse, lazy, and other shut-ins, Pink Dot would bring them the goods to keep them going. But after the original owner, entrepreneur Bill Toro, who launched the concept in 1987 and by 1999 had opened 12 locations, expanding too soon too fast, the darling of LA side streets was on the verge of bankruptcy.
A new owner, Sol Yamini, took over in 2001 to revive the service that he had grown up on, keeping alive the flagship store on Sunset Boulevard, and adding upgraded items, like sandwiches made with Boar’s Head deli meats and Clark Street bread, and first-ever delivery options, such as a Cocktails on Demand kits.
Pink Dot is hitting the streets of WeHo and LA again, with a vengeance. With a new logo to refresh their look, a new website to make ordering easy, and tons of new products available – from condoms to cupcakes, the polka-dotted bugs are back, zipping around the city from 9 am to 2 am, getting LA loafers what they want, when they want it, within 45 minutes.
